Released Today – A Very Merry Superhero Wedding

A Very Merry Superhero Wedding book cover by Kitty BucholtzIt’s out! My new book, A Very Merry Superhero Wedding, released today! Woo-hoo!!

It has been a long, exhausting, exciting two months! My writing friends, Debra Holland and Brenna Aubrey, suggested I try to get a Christmas novella out by Christmas week, and I took up the challenge.

Of course, because I normally write longer books (350-400 pages), it was really hard to write a shorter story. Haha! A novella is generally thought to be about 20,000 to 40,000 words, about 80-160 pages. This one came in at 45,000 words! I decided to still call it a novella so you didn’t wonder why it was so short compared to Unexpected Superhero, book one in the Adventures of Lewis and Clarke series, and the other books that will follow. 😉

As of today, the book is available on Amazon for Kindle, and on Smashwords for all formats. It’s on the way to iTunes, Barnes & Noble, Kobo and other online retailers, and will be available in print in the next couple of weeks.

Congratulations to the 5 winners of the paperback version in the Goodreads Giveaway – Nancy A, Sandra B, Jessica L, Rachella B, and Alena K!

Here is the book’s description. I hope you enjoy it! And Merry Christmas!

A novella in the Adventures of Lewis and Clarke superhero series

WEDDING DREAMS…

Tori Lewis can hardly wait for her Christmas Eve wedding to handsome Joe Clarke. But her friends and family don’t think it’s prudent to marry someone you just met. There’s something about him, though. She’s never felt safer in her life. The only question is — does she have to tell him all her secrets before the wedding?

Joe Clarke expected to be a happy superhero bachelor for years to come. But after meeting Tori Lewis on Halloween, he can’t get her out of his head. Marrying a woman he barely knows is hands-down the craziest thing he’s ever done. So how does he explain himself to a woman who doesn’t believe in superheroes?

…AND CHRISTMAS FIENDS

Meanwhile, the city is going through a Christmastime crime spree. In addition to the usual madness and thievery, a gang of robbers is targeting mall shoppers. Joe must juggle his wedding duties with his alter ego Superhero X’s commitment to protect the citizens of Double Bay.

Will it all come together without ruining the perfect Christmas wedding?

Buy it now!

Goodreads Giveaway for New Superhero Book

Hi friends! I’m working hard to get out my new novella by Christmas. It’s called A Very Merry Superhero Wedding, and it’s about Tori and Joe’s Christmas Eve wedding – amidst a Christmastime crime spree. (Like any Christmas, right?)

While it’s part of the Adventures of Lewis and Clarke series, it’s not book two. If you’re familiar with Unexpected Superhero, it starts with Tori finding out that she has a super power when she returns from her honeymoon. Much as I want to keep the books focused on urban fantasy, I like playing with the fun romances among the characters, so I’m writing novellas and short stories to sprinkle throughout the series that are more like superhero romantic comedies.

The first short story was “Superhero in Disguise” about Tori and Joe’s fun romantic meeting on Halloween night. A Very Merry Superhero Wedding picks up a week before they get married on Christmas Eve. And here’s the cool part – you can win a free copy!

I’ve created a Goodreads Giveaway for readers in the United States (I’ll try to do an international one later) to have a chance to win five (5) copies of the paperback when it comes out at Christmas. You can click on the link below to sign up. Good luck!

 

Goodreads Book Giveaway

A Very Merry Superhero Wedding by Kitty Bucholtz

A Very Merry Superhero Wedding

by Kitty Bucholtz

Giveaway ends December 23, 2014.

See the giveaway details
at Goodreads.

Enter to win

 

 

The Value of Advertising a Single Self-Published Book

Unexpected Superhero by Kitty BucholtzWe’re all trying to figure out what kind of advertising and short-term discounting works to increase sales and readership. I am at the beginning end of the self-publishing curve with one stand-alone book out, and one series with a free short story prequel and a book one. In October, I did several different things and tracked sales daily. Here are my results.

The Specifics

I put Unexpected Superhero (book one of a series) back in KDP Select for 90 days in July, ending October 21. I used my five free days in October with three days on a Wed/Thur/Fri and two days a week later on a Fri/Sat. It was also on sale for three days for 99c at the end of the month (Oct 31 – Nov 2).

I used advertising on several of those days. I purchased the InD’Tale Bargain Book Ad for $25 on October 8, the eBookSoda ad for $10 on October 10 (the first and last day of the first free period), then Ereader News Today for $20 on October 17 (the first day of the last free period).

On another author’s recommendation, on October 31 I used Ebook Boosters’ $25 service where they submit my book’s 99c sale information to 25 other free-newsletter sites (sites similar to BookBub and eBookSoda). I didn’t try to figure out for sure which sites picked up the book, but I know it went out on at least a few email newsletters that day. (I was at a convention all weekend so I didn’t have time to do Google searches or keep track of Amazon rankings.)

Non-Advertisement Promotion

Additionally, I participated in an author book swap with 19 other authors on November 1. We all put one book on sale for 99c, then blogged, Tweeted, and posted to Facebook about all 20 books, and we all bought each other’s books. (So that accounted for 19 out of 25 sales on book swap day.)

I mentioned all of this to my newsletter list (122 people) once at the beginning of October on the day the book was first free, and on the last day of October when the book was 99c. I did one guest blog, and wrote three other blogs on my own two sites.

I also was at Comikaze, a comic book and pop culture convention, October 31 through November 2, and I told attendees that the book was 99c on Kindle that weekend.

The Finances

Altogether, I spent $80 on advertising. Royalties from Amazon (the only place the book was for sale) were about $38 for 27 sales in October plus about $30 for 15 borrows from the KDP library, and about $20 for 32 sales in the first week of November.  Financially, I broke even, about $8 ahead.

But keep in mind that I had 3710 free downloads as well. If those downloads translate to reviews and newsletter signups, that’s worth the cost of advertising. A bigger newsletter list means more sales when new books come out. I’ve had about the same number of newsletter signups already that I had after a BookBub ad last year yielded 17,561 free downloads of the same book. Last year’s free downloads added about 35 new reviews over two to three months. It’s too early to know how many reviews I’ll get due to the 3710 free downloads last month.

While traditional wisdom is that advertising with so few books out isn’t worth your time and money, check out the difference in sales and in reach between the month before the sale, the sale month, and only one week after the last sale.

September (with no sales or advertising) – 6 purchases, 6 borrows, 0 free, about $27 in revenue

October (with three sales and lots of email ads) – 27 purchases, 15 borrows, 3710 free, about $68 in revenue

November (1 week only, end of last sale) – 32 purchases, no borrows or free (not in KDP Select anymore), about $20 in revenue

While my numbers are small, the percentage of increase is excellent. Because last year’s BookBub ad was for a free book, the reviews were easily worth the $90 I paid for the ad, but there was a very small sales tail after the five free days ended. I believe I sold 24 books in the month following. I ended up with a negative net income that month despite the wild “success” of so many people choosing to download the book.

This time, I spent nearly the same amount of money, reached fewer people but over several different audiences instead of one, and had a positive net income for the month. Also, my book was being promoted over the course of three weeks rather than five days. I will likely derive value from that later since people need to hear about a product a certain number of times before they decide to buy it.

Specific Advertisers

If you’re interested in the results from specific advertisers, these are my stats:

InD’Tale $25 ad to about 10,000 readers = 1238 free downloads that day

(NOTE: There were also 551 free downloads the day after the ad came out, and 245 on the third day, on which I also used an eBookSoda ad.)

eBookSoda $10 ad to 700+ readers = 245 free downloads that day

(NOTE: I used eBookSoda in April and May of this year, and had 0 sales and possibly a few sales, respectively with books priced at 99c. I emailed them and was told Little Miss Lovesick was advertised to 681 subscribers in April with 37 click-throughs to retailers, and Unexpected Superhero was advertised to 714 subscribers in May with 43 click-throughs to retailers.

Ereader News Today $20 ad to “thousands” of readers = 1277 free downloads that day

(NOTE: There were another 391 free downloads the following day.)

EBookBooster $25 ad to 25 sites and potentially thousands of readers = 8 sales at 99c that day

(NOTE: There were 10 more 99c sales during the 3-day sale, and a lot of word-of-mouth promotion as well.)

I’ll let you draw your own conclusions. This is data based on having only one book in a series and advertising that book without the next book out yet. I’ll let you know what happens when I do this again when book two comes out.

Meanwhile, please leave a comment with your thoughts, or your advertising experiences. Your input could be very helpful for others contemplating advertising and short-term sales. And please share this post on social media so it can help your friends who are trying to decide if they want to try some of these things. 🙂

20 Books on Sale Today For 99c Each!

PreLaunchImage2Hi friends!

I’m participating in a book sale today with 19 other writers. There’s a little something for everyone, and each of the books are only 99c today. Most books will be on sale today only, while some like mine will be 99c for a few days. Check them out! 🙂

Stuck With You by Kristy Tate

Calling All Glass Slippers by Jacqueline Diamond

Jack Fell Down by Michelle Knowlden

Heart’s Desire by Susan R Hughes

Emerald Fortune by Lou Nelson

Claimed by the Enemy by Shauna Roberts

A Deadly Denial by Kathy Bennett

Unexpected Superhero by Kitty Bucholtz 😀

Neighbors by Michael Payne

Ghost of My Dreams by Angie Ray

Love at the Beach (3 books in 1) by Laura Taylor

Judy Uncensored by Debra Salonen

The Ring That Binds by Linda Carroll-Bradd

She Likes It Tough by Geralyn Corcillo

Shadows Till Sunrise by Chris Marie Green

The Bachelor’s Baby Promise by Barbara McMahon

The Single Daddy Club: Derrick by Donna Fasano

You Don’t Know Jack by Adrianne Lee

Big and Bright by Jan Hudson

Demon Lover by Kathleen Creighton

 

Visit Me at Comikaze in Los Angeles This Weekend!

COMIKAZE_POW_LOGO_colorThis weekend I’m excited to participate in my first Comikaze Expo, Stan Lee’s own comic book and pop culture convention. And I heard my table is even going to be near Stan Lee’s booth! STAN LEE, you guys!! Woo-hooo!!

If you can make it to the Los Angeles Convention Center this Friday, Saturday, and/or Sunday, you’ll find all kinds of fun. In addition to Stan Lee, you might see Elvira, John Barrowman, Kevin Smith, and so many more writers, artists, actors, producers, and more. Brian Michael Bendis, the writer of the graphic novel POWERS, about to become a TV show on the Playstation Network, sadly cannot make it. He was my personal favorite draw, but he just announced it on Twitter Wednesday afternoon.

Kids 12 and under are free, and there is going to be trick-or-treating in the convention hall on Friday for them. A safe place to bring your kids that will also be fun for you! Tickets are still available.

POWER bagsAnd please come by my table and say hi! I’m in space AA-1116, near the center of the convention floor, just off the red carpet. (I’m in the directory under my company name, Daydreamer Entertainment.) I’ll have my new book bags available for the first time, as well as the print copies of Unexpected Superhero and the prequel short story, “Superhero in Disguise.” We’ll even have cool new T-shirts available to order. 😀

I hope to see you this weekend! And Happy Halloween!

Unexpected Superhero is FREE Oct 17 and 18!

Unexpected Superhero by Kitty BucholtzHi friends!

I thought you might want to know that I was able to make Unexpected Superhero, book one of the Adventures of Lewis and Clarke urban fantasy superhero series, FREE today and tomorrow, October 17 and 18, 2014. It’s only available on Kindle and in paperback right now, but I hope to have it up in all other ebook outlets by the end of next weekend.

I know some of you have read it and some of you haven’t had a chance yet. So today’s your lucky day. 🙂 I’d be grateful if you would share this post with your friends, Tweet it to your followers, whatever works for you. Thanks so much!

And if you have a chance to read it, I’d love to hear what you think! 🙂 CLICK HERE to check it out.

Assembling a Self-Published Book

Over the next two months, I’ll be assembling my newest book, Superhero in the Making, book two in the Adventures of Lewis and Clarke series. (“Superhero Books for Her!”) This will be the fourth time I’ve put a book together to self-publish, so I’m finding patterns and creating checklists.

whyWhere Will You Distribute?

I’ve found that one of the important things you need to know before you begin is which distributors you will use. For instance, while Scrivener (where I write my books) has the capability to create an EPUB file, Smashwords still required a Word document the last time I uploaded a book there in May 2013. Since I want my ebooks to be absolutely identical on any device, and because as of May 2013 all the distributors I used accepted Word files, I found it was easier to create just one file and then make the necessary changes on the copyright page. (As opposed to having a Scrivener EPUB file, a Word file, and an InDesign file and having to remember to make any little edits to all three files, at least this way I only had to remember to make the same edits in two files. We’ll see if I do it differently this time to take advantage of Scrivener creating the EPUB and mobi – for Kindle – files for me. When I created my ebook-only short story, “Superhero in Disguise,” Scrivener helped me format the files fast.)

One thing to love about the free Smashwords Style Guide is that if you are meticulous in following the instructions there, your completed Word file will upload to any of the other distributors as well on the first try. (As of May 2013, I uploaded to Amazon, Barnes & Noble, All Romance eBooks, and Smashwords – who distributed to “everyone else.” I had no problems with B&N’s original “PubIt!” program, but its new NOOK Press messes up my books now, every time. So I now let Smashwords distribute there for me. That will change when I decide to spend the money hiring out my formatting or figure out my NOOK Press problem.)

Incompatible Upgrades

Another thing to consider is whether one of the programs you use has been very recently upgraded and other programs will not work well with it until they upgrade as well. This happened to me in May 2013 with Unexpected Superhero. Between Scrivener, NOOK Press, and an EPUB validator I was using, the Scrivener EPUB file had errors I couldn’t fix when I tried to upload it to NOOK Press. It was frustrating and time-consuming tracking down the problem, trying potential solutions, and eventually having to abandon my upload and have Smashwords distribute it. But these things happen and you need to go with the flow. (Again, unless you hire a professional formatter.)

Since my husband used to be a graphic designer and owns several professional programs, and I’ve done some newsletters using Quark Xpress, I decided to go that route for my print books. My husband and I created a template in Quark for my first book, Little Miss Lovesick, and I uploaded the final file as a PDF to CreateSpace. Again, plan for the unexpected. I couldn’t get Quark to create the PDF even though it was an option for the software. Turns out a lot of people were having the same problem. I finally had to send the file out to have it converted. Of course, then I had a PDF that I couldn’t change. Why was that a problem if my book was already printed?

A Professional Print Version

Yup, found a few typos. When I created the ebook files, I corrected any little things I saw as they came up – without thinking about it. Meaning, I didn’t make identical changes to the Quark file, which is why I mentioned above, be aware of how many separate files you have to change if you find a typo. And now, because I couldn’t get Quark to create a PDF for me, I could make my edits but would have to send the file out to be converted to PDF every time, forever. My husband and I started talking about upgrades and – voila! I got an email from Adobe about their Creative Cloud suite. Instead of purchasing the software and upgrading every year or two, you could pay a monthly subscription fee and always have access to the latest version. Not only that, you have access to every piece of Adobe software (that I’m aware of). Because my husband and I both use more than one piece of Adobe software, the monthly Creative Cloud membership seemed perfect for us.

So for my second book, I used Adobe InDesign. LOVE. IT. I sent out my Little Miss Lovesick Quark file to Nick Davies at Tinstar Design and he quickly converted it to InDesign for me for a very reasonable price. I made my minor edits in the new file and it was ready to re-upload. I also took that Lovesick file and created a master template for my future books, which I then used for Unexpected Superhero. Now my print books all have the same look every time. Definitely the professional way to go.

Writing SmileyChecklists Save Time

During the last 2 1/2 years, I’ve continued to make notes about what I do, how I do it, and what order to do it. For instance, in your print version, if you add the header in the master section so that it appears on every page, then manually delete the header from the first pages of chapters, then go through every line of the book taking out words that are split/hyphenated to the next line, it will change the way the text flows and…wait for it…your manually deleted headers will sometimes be on the wrong page. Sigh. Then you have to re-do the header.

Yes, I learned that by doing it. 😉

So now with Superhero in the Making, I’ll take my newest checklist and begin working down it in order. Any time I find something not working right, I’ll make a note of how to fix it and, if necessary, change the order of steps in my checklist. Until I decide to send out my book files to a professional formatter, this is an effective way to get my books printed so that they look absolutely professional, and I’m not re-inventing the process every time. I haven’t looked into the prices of professional formatters or know who’s the best at a reasonable price because I genuinely enjoy the book-building process. But someday I may have to let go of this part in order to get more writing done and more books out.

I hope this has been helpful to you. If so, let me know and I’ll try to post more on this topic in the future. I’ll be teaching a self-publishing how-to class online in September that you may find useful as well. I’ll let you know the details soon. Happy Self-Publishing!

Book Signings and Free Books

Adventures in Vegas

Today I’m at the Romance Novel Convention in Las Vegas. It’s been an exciting adventure so far! But not necessarily all good. To start out, our poor little car died four miles from the hotel. FOUR MILES! See the picture on my Facebook Author Page.

By the time I realized that it didn’t just need to cool down, it needed professional help (no comments on that, please!), the local garages had all closed. I’ve been a AAA member since I got my driver’s license, and for the first time in 27 years, they couldn’t help me. I was shocked and starting to get a little panicky because I came to town alone.

But God, my awesome personal superhero, came to my rescue! A couple of friends helped me figure out a game plan and I got to my hotel with a change of clothes and my laptop, leaving the car and all my belongings where they were. The next morning, my brother called me out of the blue (anyone want to rent a Wyndham timeshare in Vegas for Labor Day weekend? He’s got one available that they can’t use) and suddenly my big brother was at my rescue again. I felt like I was 16! It was wonderful!

Rescued!

Several of my friends were praying hard for everything to turn out okay and it did! One sent money to take care of unexpected expenses. My brother told the auto repair facility that he wanted to pay for the car repairs. (I should get the fixed car back any moment! Woo-hoo!!) The AAA guys were super friendly and unloaded all my stuff into their courtesy shuttle and got me and all my boxes of books to my hotel.

And then when the convention started, I immediately met several people that I’m so glad I found! Another Christian woman who is also trying to entertain her readers while keeping her stories in her own world view; a sweet model with the nicest smile who I hope to work with on my next book cover; a really nice, smart woman who started up her own marketing firm for writers; and a woman who makes covers I adore! Plus I’m finally able to take time to get to know another friend a lot better. I’m so excited!

Saturday is the book signing, so if you’ll be in Vegas, stop by the Golden Nugget Hotel and Casino on Fremont Street from 11am to 2pm. Then I’ll be at the Author/Reader Meet and Greet from 3 to 5.

Book Signing in Traverse City

I’m excited to announce that I’ve confirmed another book signing! This one will be Saturday, September 7th from 3 to 4pm at Horizon Books in Traverse City, Michigan. This signing will be particularly special because I grew up with my mom taking us to Horizon Books every time we went to town, whether we needed something or not. This is practically a childhood dream come true! (I’d never dared to dream as a child that I could grow up to be an author one day.)

Unexpected Superhero is Free

Remember – and tell all your friends – that Unexpected Superhero will be available for free for five days starting this Saturday, August 10! Woo-hooo!!!

It’s a Kindle exclusive now, so you need a Kindle or a Kindle app. (I found out the new Nook now has a Kindle app on it! And you can download one for your iPad or smart phone as well as your computer.) I hope to have the book loaded up on all the other ebook vendor sites (Barnes & Noble, Smashwords, Sony, iTunes, Kobo, etc.) on Labor Day weekend. It may show up a few days (or weeks, for Apple) later, but keep an eye out for it.

Happy Reading!

Goodreads Giveaway Winners!

Hello Friends!

Shonna and Stephanie and I are looking into ways we can continue to be of service to you. We’ll be putting up occasional posts about things that may be helpful, so please continue to check in at Routines for Writers. Soon I’ll be announcing a new class that I’ll be teaching in the fall. It will be a video-based class on how to self-publish your book. Details will be posted on the Classes page on my own web site.

Meanwhile, I’m happy to announce the winners of the Goodreads Giveaway that ran from mid-June to mid-July. All ten winners received an autographed print copy of Unexpected Superhero. (Books should have already arrived at your homes by now, my friends!)

Thank you to the other 662 people who entered the giveaway! I’m so pleased that you were interested in reading the book. Thank you for adding Unexpected Superhero to your To Be Read queue.

Super_ip09_FINALCongratulations to –
Jessica from Brampton, Ontario
Trannae from San Dimas, California
Wendy from Abilene, Kansas
Emily from Yuba City, California
Winnie from Vancouver, British Columbia
Krystel from Sudbury, Ontario
Robyn from Stratford, Ontario
Kai from Los Angeles, California
Marie from Pomona, California
Julie from King George, Virginia

Happy Reading! 😀