Flash Sale on Cinderella’s Dress: Only 99 cents

red-banner sale
Limited Time only Cinderella’s Dress ebook only 99c

Who is in the mood for some Cinderella fun? With the new Disney movie coming out this weekend I’m seeing Cinderella everywhere. So I asked my publisher at Entangled Teen if we could join the party and put my book on sale. They came back with the idea for a one-week 99 cent sale.

So, how is the sale affecting sales? Well, I don’t have access to the timely stats like the self-published authors do, but people are scooping it up. My book has popped back up on a few Amazon lists, where it used to be when it first released back in June 2014. That’s a good sign.

A sale is a great way to get your book in front of readers again. It’s a marketing campaign. Instead of purchasing advertising, you are cutting the price!

At 99c potential readers are willing to take a chance on a new author, and at a limited time, they have to act quickly or lose out. So what are you waiting for? There’s a buy button on the sidebar that will take you to your online bookstore of choice. Sale ends on Monday. Enjoy!

The Debut Book Launch Party

Debut Book Launch Party ideasShould you or shouldn’t you host a book launch party? I have to admit, as a debut author, this was the promotion event that scared me the most. Yet, it was one of the first events I scheduled. As soon as I had a pub date, I introduced myself to my local independent bookstore and asked about setting up a launch party. Looking back, it was one of the best things I could have done for my career.

Seriously? One of the best?

For me. Yes.

My book launch party was a domino that knocked over a whole lot of other dominoes. Dominoes I had no idea about until they started moving.

1. Introverts Anonymous

Being a shy introvert is a huge hurdle. At a launch party you have to stand up and give a speech. Just you. About you and your book. Breathe. Deep. Don’t. Die. I have spent pretty much my entire life until now avoiding such a scenario. Fear of public speaking–I got it bad.

Right after talking to the book store folks, I joined Toastmasters. I have love/hate feelings towards this group. Toastmasters is effective. It plain works. However, you have to make it work. The more you throw yourself into the roles, and sign up to give speeches, the faster you progress. Yes, to get over the thing you fear, you have to do the thing you fear. Over and over and over again.

My particular Toastmasters group is amazing. They have a mix of veterans and new members. The feedback is insightful and the support is solid. What’s to fear, right?  *laughs awkwardly*

I wish I would have joined years ago. Through my weekly experience at Toastmasters, I had enough practice before my launch party that I wasn’t throwing up as I had feared. And I had enough presence of mind that I only forgot 1/3 of my speech.

And here is one of the surprising dominoes: Having a launch party forced me to practice public speaking, which has led to an increase in confidence about being a professional writer.

2. Old-fashioned Networking

Are you burned out on social media? It’s time to get out of the house and meet some people face to face. Because I introduced myself early enough to the bookstore, I got an invitation to a YA event months before my book came out. Changing Hands Bookstore introduced me as a “preview” author and I got to practice being on stage with a group of other YA authors at YAllapalooza. (see #1 above; groups are good)

At this event, I received another invitation, and this one completely caught me by surprise. The books and authors manager for Phoenix Comicon was in the audience at YAllapalooza and approached me afterward to talk about being on a panel at Phoenix Comicon the weekend of my book launch. *blink* *blink* YES! How amazing is that?

Surprising Domino #2: Making yourself visible leads to other opportunities.

3. A Time to Celebrate

If you are a debut author, don’t stress out about bringing in a crowd. No one knows you yet, except for the people who have supported you along the journey–your friends and family. They are going to be 99% of the people who show up to your event. (See #1 above–fear not. These are your people; they know you; they support you, don’t be afraid of talking to them!)

More than anything, this is a time to celebrate. You finally have your book! Add a few special touches to make the event memorable for you and fun for your friends, and you can call it a success. Here is what I did. Maybe it will give you some ideas:

  • I added a fundraising option to the night. My novel is YA and I didn’t expect all my friends to be interested in a novel aimed at teens, so this gave them another option for participation. I invited the director of Dress for Success Phoenix to come and talk about the organization and that night we collected handbags for donations. The Phoenix Art Museum was hosting a traveling dress show at the time, and they donated admission tickets for a drawing.
  • My friend and our daughters made a cupcake pull-apart dress cake to match the theme Cinderella’s Dress. It turned out even better than I had imagined.
  • I used the first book I took out of my box of books as a guest book. I signed it to myself, then had everyone at the event sign it, too.
  • My main character learns the art of tatting lace, so my uber-talented friend who taught me how to use a shuttle and thread brought a display of some of her work and demonstrated tatting while I signed books.
  • I made simple tatted bookmarks to hand out as rewards to those who asked questions during Q&A time. As for other swag? Most advice I’ve read says stick with bookmarks. They’re cheap and easy to hand out. And they’re cheap. *did I already say cheap?*

Recently, I interviewed Austin Aslan about his debut launch. He did something I’d never seen in a book launch, which I thought was a great idea for bringing the group together and I wish I’d thought of it! You can watch here:

So, the debut book launch party. Is it worth it? Yes, I think so. In addition to the above, it marks a milestone in your life. It’s a big deal. So make it one.

Coffee with Authors: A Google Hangout on Air

So, I took Katie Davis’s Video Idiot Bootcamp course to try to learn how to market to a YA audience who loves videos. Big learning curve on so many levels. But, we have to start somewhere, and here at Routines for Writers, we are all about finding routines that make our writing and marketing lives easier.

After taking the class, I planned to make one new video a month. At the end of the year, I would have twelve videos that would continue to work for me 24/7. That sounded doable. And I am mostly on track to achieve that goal. Sometimes I go 6 weeks between videos. Some of my videos are time-specific, like my newsletter contest that is now over.

I meant to try a variety of videos–webcam; stock photo/video; cartoon, but because of time crunches, ended up with mostly videos of me talking, and one dynamic slide-show type video. Now that my debut month is over, I hope to have more time to try these other kinds of videos.

And always, at the back of my mind, I was trying to think about a routine for content. What could I do to routinely make videos?? So, I came up with this idea: Coffee with Authors, a Google Hangout on Air event.

A Google Hangout on Air is a video conference that is broadcast live, so anyone can watch, and is then recorded to your YouTube channel. You don’t have to have extra screen-capture software as Google takes care of it for you. You can have up to ten people on air with you, although when there are more than two, I think you need to use external microphones to keep out the echoes.

Here is my first Coffee with Authors. I’m hoping the more I do, the more relaxed and natural it will become. Debut YA author Ashlee Willis was a good sport about being my first guinea pig!  I get her talking about painting fairy/gnome doors on trees and she gets me talking about a not-official announcement.

Have you tried a Google On Air? Any do’s and don’ts I should know about?

 

Author/Editor Tell All with Executive Editor Stacy Abrams

Okay, this is it. It’s happening!! I tricked talked one of my editors into doing a Google Plus Hangout on Air with me this Friday, June 13, at 11:00 PST. I want to know why she pulled my book out of the slush. And about a million other things. Stacy is the executive editor of Entangled Teen. If you have any questions you’d like me to ask her, leave them in the comments and we’ll get her talking!

Here is the playback:

Blog Tour with a BONUS Author/Editor Tell All

This is it, my blog tour is in full swing. Check out these stops and be sure to enter the contest. Thanks for hanging with me all these years at Routines for Writers!
Cinderella's-Dress-cover
Prize pack based on items in the book: Signed copy of the book, bookmarks, an amber pendant, a dress-form ornament, tatting shuttle and thread. To enter, just visit any stop along the way and enter the Rafflecopter.
Cinderellas Dress blog tour prizes
Week One:
6/2/2014- Zach’s YA Reviews– Review
6/2/2014- Dark Novella– Excerpt
6/3/2014- Angelic Book Reviews– Review
6/3/2014- Pages From My Thoughts– Interview
6/4/2014- YA Book Madness– Review
6/4/2014- The Cover Contessa– Guest Post
6/5/2014- Crossroad Reviews– Review
6/5/2014- Such a Novel Idea– Guest Post
6/6/2014- The NerdHerd Reads– Review
6/6/2014- Fire and Ice– Excerpt
Week Two:
6/9/2014- Racing To Read- Review
6/9/2014- Paranormal Book Club– Interview
6/10/2014- The Phantom Paragrapher– Review
6/10/2014- Addicted Readers– Guest Post
6/11/2014- Creating Serenity– Review
6/11/2014- Every Free Chance Book Reviews– Interview
6/12/2014- A Backwards Story– Guest Post
6/13/2014- The YA’s Nightstand– Review
6/13/2014- Curling Up With A Good Book– Excerpt
6/13/2014- After the Tour Tell All–Google Hangout on Air 11:00am pst.

Cinderellas dress after the tour header

What A Debut Author Fears Most

what a debut author fears mostI thought I was afraid of public speaking. And I am. (That’s why I’m in Toastmasters.) But it turns out that’s not what I fear most about my Cinderella’s Dress book launch in two weeks. TWO WEEKS.

Saturday, I went to the Blink Tour at Changing Hands Bookstore to meet YA authors Lisa T. Bergren, Jill Williamson, Lorie Ann Grover, and Jonathan Friesen. Before the introductions were made, my launch event was listed in the announcements. Later, during Q&A, Lisa, author of 40 books was kind enough to ask me about my novel. This led to me asking the panel for their advice for an author heading into her debut month.

What Lisa said tipped over a domino that had me thinking all weekend.

She said that there are going to be people who really like my book. And people who really don’t. But the majority will be in the middle of the two extremes. She advised me to focus on the core readership and ignore the rest.

Walking with my husband that night, I told him about the event and what Lisa said. That’s when the mulling started. You know that thing authors do…when we go over every possible scenario, focusing heavily on the bad things that could happen. Note to self: You are supposed to do that for your CHARACTERS, not yourself.

Up until now, writing has been a very private activity. The only people who have read my work have been other writers, who get it. They get that it’s a work in progress. WIP. That anything and everything is up for revision. They get the striving to put the movie in my head into words that conveys that movie to another person. They get how hard that is.

Readers? Big scary readers? Do THEY get it? Do they get how hard it is to write a novel?

And then there has been the infamous Road to Publication. I look behind me and see a road littered with rejection slips. In front of me is the Cliff-of-the-Unknown.

Up until now, those rejections have been private. Shared, again, mostly with other writers who get it. Those who are also developing tough skin to suck up the rejection and keep trying. Keep writing.

Up until now, the advent of my first published novel, every book I’ve written has been rejected. Even though this book has been accepted and professionally edited, the dark cloud of rejection is not too far behind me. I still remember it.

What was once private will now be public.

I know there will be readers who reject my work publicly. They will forget that a real person is on the end of that rejection. I know this because I’ve read some reviews for other books and cringed in horror for the writer.

Book tastes are subjective. Once, I wrote a blog post about reading a book I didn’t particularly like (Too. Much. Voice). I was thrilled because it meant that even though my work was getting rejected by agents who liked their fairy tales “darker” all it would take is one editor whose tastes were like mine. It took awhile to find her, but I did. Now I’m in search of my tribe of readers.

A fear voiced loses some of its power.

That everyone won’t love my novel. This is what I fear most as a debut.

I am eager to meet my first bad review and get it over with. Like ripping off a Band-Aid!  *Please note, this is not a call for people to give me bad reviews. Truly, there is no need.*

And I am glad that—as always—I’ll have writer friends to talk it over with when it happens. The writing community is amazingly supportive. And one day, when a wide-eyed debuting author asks me for advice, I will give willingly and freely as I remember the fears leading into my own debut.

Now, if only I could nail public speaking.

Marketing in the New Year

business planMy writing focus has changed a lot in the past year. Whereas before I was all about production and learning how to write a novel…and countless pep talks to stick with it, this year I’ve got to add marketing maven to my author resume.  (Because, YAY! I’ve got a book coming out in JUNE!)

Fortunately, I’ve been preparing! We here at Routines for Writers are all about setting routines to help make our writing—or marketing—easier.

For years I’ve been collecting book-marketing advice so that I would be ready once my time came. And my time came at the end of 2013.

As I work on my goals for this year, I’ve realized the first half of the year is pretty much laid out for me, give or take. I start with my release date and work backwards, filling in all the items I plan to do.

Toastmasters

Knowing that I will have a launch party June 3, I signed up for Toastmasters to help me take the edge off my nerves. By the time I get to my launch, I’ll have several speeches under my belt.

What I didn’t account for was being invited to participate in my local indie’s big YA event this month on the 25th! Fortunately, I’ll be one of 12 authors and I won’t have much “screen time.” It will be a nice easing-in to the local YA community. Note: This opportunity came about because I went in early to introduce myself to the children’s book buyer. I was nervous, but she was amazingly supportive–and set me to work right away ;). Marketing tip: don’t put off talking to your local bookstore people.

But, Hello! I’m going to need something to hand out!

Postcards

Since I don’t have any ARCs or even a sample chapter (my book is currently in editorial; I’m biting my fingernails down), I ordered postcards. 1000 of them. And 200 stickers inviting people to my release party. I was expecting to order these later, but it will be nice to have something in my purse to hand out when people find out I’m an author.

Newsletter

My first personal author newsletter goes out tonight. My subscriber base is small and loyal, aka—made up of a few of my friends. My goal is to get to 100 people by my launch date. I have no idea if this goal is too small or too large, but it’s the goal I set. (Help me get to 100! Go sign up at ShonnaSlayton.com.)

Videos

I write for YA, and not necessarily the adults who read YA, but the actual teens. If I want to catch their attention I need video. So far, my author blog has been aimed at fellow homeschool parents/ teachers because they are my current tribe. When I announced to my friends about my book deal—they were all adults! Granted, most are parents, and their kids are or will be my target market. Eventually, I’ll need to transition to my actual teen audience. I think video is the way to go. Here’s my first:

 
http://youtu.be/6es3hRXjCjo

Social Media

In the past few months I’ve joined Pinterest (Love it! I avoided it because I was afraid I’d get hooked, and I have.) For better or worse, I’ve made the decision to stick with a Facebook profile instead of creating a page. And, I’ve got an author photo in place of my statue-girl avatar!

The Other Marketing Plans

Other marketing plans will take shape as the months go by. I’ll be staying flexible and keeping my calender open. I believe my publisher has plans for a blog tour and some giveaways and there are some other things I’d like to try to engage with my audience.

How about you? What is your best tip for marketing? Planning for marketing? Or even setting up a routine for marketing?