Marketing in the New Year

business planMy writing focus has changed a lot in the past year. Whereas before I was all about production and learning how to write a novel…and countless pep talks to stick with it, this year I’ve got to add marketing maven to my author resume.  (Because, YAY! I’ve got a book coming out in JUNE!)

Fortunately, I’ve been preparing! We here at Routines for Writers are all about setting routines to help make our writing—or marketing—easier.

For years I’ve been collecting book-marketing advice so that I would be ready once my time came. And my time came at the end of 2013.

As I work on my goals for this year, I’ve realized the first half of the year is pretty much laid out for me, give or take. I start with my release date and work backwards, filling in all the items I plan to do.

Toastmasters

Knowing that I will have a launch party June 3, I signed up for Toastmasters to help me take the edge off my nerves. By the time I get to my launch, I’ll have several speeches under my belt.

What I didn’t account for was being invited to participate in my local indie’s big YA event this month on the 25th! Fortunately, I’ll be one of 12 authors and I won’t have much “screen time.” It will be a nice easing-in to the local YA community. Note: This opportunity came about because I went in early to introduce myself to the children’s book buyer. I was nervous, but she was amazingly supportive–and set me to work right away ;). Marketing tip: don’t put off talking to your local bookstore people.

But, Hello! I’m going to need something to hand out!

Postcards

Since I don’t have any ARCs or even a sample chapter (my book is currently in editorial; I’m biting my fingernails down), I ordered postcards. 1000 of them. And 200 stickers inviting people to my release party. I was expecting to order these later, but it will be nice to have something in my purse to hand out when people find out I’m an author.

Newsletter

My first personal author newsletter goes out tonight. My subscriber base is small and loyal, aka—made up of a few of my friends. My goal is to get to 100 people by my launch date. I have no idea if this goal is too small or too large, but it’s the goal I set. (Help me get to 100! Go sign up at ShonnaSlayton.com.)

Videos

I write for YA, and not necessarily the adults who read YA, but the actual teens. If I want to catch their attention I need video. So far, my author blog has been aimed at fellow homeschool parents/ teachers because they are my current tribe. When I announced to my friends about my book deal—they were all adults! Granted, most are parents, and their kids are or will be my target market. Eventually, I’ll need to transition to my actual teen audience. I think video is the way to go. Here’s my first:

 
http://youtu.be/6es3hRXjCjo

Social Media

In the past few months I’ve joined Pinterest (Love it! I avoided it because I was afraid I’d get hooked, and I have.) For better or worse, I’ve made the decision to stick with a Facebook profile instead of creating a page. And, I’ve got an author photo in place of my statue-girl avatar!

The Other Marketing Plans

Other marketing plans will take shape as the months go by. I’ll be staying flexible and keeping my calender open. I believe my publisher has plans for a blog tour and some giveaways and there are some other things I’d like to try to engage with my audience.

How about you? What is your best tip for marketing? Planning for marketing? Or even setting up a routine for marketing?